Brand Keys

Press:

The Importance of Emotional Brand Measures

Consumer’s Going More Traditional (Again) For Mother’s Day 2013

Heat, Spurs, and Knicks Are Fan Favorites in Brand Keys 2013 Sports Fan Loyalty Index

Martha Stewart Back In Court

McDonald’s Fish McBites Flounders.

New Product Line Doesn’t Hook Consumers

Brand Keys 2013 Customer Loyalty Index

The New BlackBerry Brand

How Super is the Super Ad Bowl?

American Airlines Improves Overall Customer Experience with New Logo

HSBC: the Worldwide Local Bank for Money Laundering and Rogue Nations

Lucky Thirteen: Trends for 2013

Super Cyber Brick-and-Mortar Lowest Prices Shopping Month”?

Just Plain Bad Marketing Is Losing Retail War for JCP

2012 16th Annual Brand Keys Loyalty Leaders - Identifies New Categories, Brands, Consumer Engagement Levels

The Politics of Social Networks

Digital SLRs and Point-and-Shoot Cameras Go On Vacation Too

Consumers Intend To Spend More for Back-to-School, But Delaying Purchases Till Late August

Coffee Cools Down. Especially at Starbucks

Being Thoroughly Awake to Your Automotive Options

Proprietary research for brand loyalty studies.

Consumers Find Brands Important in Buying Decision, Ralph Lauren Takes First Place, Uniqulo Makes First Showing with Men

Brand Keys Foresees 10 Percent Spending Increase – the Same As Mother’s Day

Facebook Fan Loyalty Falls Frm First to Fourth Place in Brand Keys Customer Loyalty Engagement Index

Facebook’s Public Party

A Story About Occupying Digital Space.

Consumers Going Traditional For Mother’s Day 2012

Pepsi Tries to Bottle Magic for a New Generation

Brand Keys Unveils Digital Platform GPS

at OMMA Global Conference

And the Academy Award for Engagement Goes To…

No More “Kodak Moments”

J.C. Penny’s, the ACME Department Store of the 21st century

Coming Soon – Brand Keys 2012 Super Bowl Media Survey

Holiday Retail Sales, Expectations and Delights

Key Marketing Trends for 2012

Holiday Retail Sales – The Economy and Consumer Strategies

Brand Keys Predicts Small Rise for Holiday Retail Sales

Beefing Up the Brand