Books:  Visibility has represented numerous books authored by marketers and market researchers. Some of our favorites include:

The Power of Glamour

Longing and the Art of Visual Persuasion

Virginia Postrel

Simon & Schuster 2013

Empathetic Marketing,

How to Satisfy the 6 Core Emotional Needs of Your Customers

Dr. Mark Ingwer

Palgrave  Macmillan 2011

Pam Danziger, president, Unity Marketing

Let Them Eat Cake: Marketing Luxury to the Masses as well as the Classes (2005)

Dan Hill, president, Sensory Logic

Emotionomics: Leveraging Emotions for Business Success (2010)

About Face: The Secrets of Emotionally Effective Advertising (2010)

Emotionomics: Winning Hearts and Minds (2007)

Robert Passikoff, Ph.D., president, Brand Keys

Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers with your Brand (2006)

The Certainty Principle: How to Guarantee Brand Profits in the Consumer Engagement Marketplace (2008)