Remember why you came!

Candidate must control the interview.

Be a seller.

Self-Branding – Key to Success; the power of personal branding,

 

 Express real, passionate interest in the project.  Share relevant examples of your strategic thinking, brand development and leadership in driving a brand forward.

 

Do NOT talk about your resume.  Make parallels, cited examples that show you understand the company’s needs.  

 

When they ask, why are you here?  Do NOT say because the recruiter asked me to meet you.  They want to hear is “I am here because I have admired your company, I like what I see you doing and I want to be a part of the success of this brand.”  Cite the skills you bring and why you think you feel you can help them to achieve their goals.  Everyone wants to be wanted. 

 

The key priority is to engage in a conversation, not a sales pitch of what you have done and what you will do for them. It should be seamless and your presentation of you, your brand, should be interesting, lively, and compelling but always a dialogue not a monologue.

 

Have a well-developed idea to discuss about where the 'white space' or opportunities for said company.

 

Be a good listener, be yourself, but be self aware enough to realize the company has a challenge and is looking for someone who seems to 'get it' and will be another pillar to build the business upon.

 

Be honest about mistakes.  It is best to just say in hindsight what I should have, could have or would have done was _____________.   I have learned from this experience and this disappointment.  It has made me more focused on the drivers, the key issues, and the leadership required for successful brand renovation and growth. You will find your own way to say it.  Far too many people, obsess and speak defensively way too long on what didn't work rather than what has been learned and why it will never happen again. 

 

Show imagination, creativity and strategic thinking in leading a team, in driving a business.  We all want to work with smart, interesting, passionate people who open our world to new possibilities! PUT YOURSELF in their shoes and see if what you bring would satisfy their needs.