Content marketing is a strategic approach focused on creating and publishing relevant and insightful content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.
Publicity is a powerful tool for influencing positive behavior, which provides the media’s third-party endorsement for products, services, issues, organizations or individuals. As opposed to advertising or direct marketing, communicating through journalism delivers credibility that is unmatched by other forms of communications.
Thought leadership marketing is the art of positioning a company and key executives as category leaders through best-in-class content. By consistently publishing articles, producing videos, and other forms of original content, potential clients, conference chairpeople and industry leaders will associate your brand as an authority. When it comes time to
hire a company, leaders are top of mind.
Thought Leadership Development
for Creative Marketing Services Firms
Visibility Public Relations specializes in representing emerging and established leaders and agencies in all aspects of creative marketing, from branding and identity development, advertising and design, market research, publishing, trend forecasting, product development and innovation.
Our marketing oriented approach builds clients' industry leadership and generates business leads through positive exposure in influential media outlets, digital, print or electronic.
Each Visibility public relations program is predicated upon an analysis of a client's marketing and business development needs. Campaign strategies are developed to support client strengths and communications programs are driven by a proprietary and proven '@Issue' process, which rapidly builds media awareness and thought-leadership while delivering valuable publicity opportunities.
Len Stein, a veteran marketing public relations specialist, founded Visibility to help emerging creative age companies enhance their competitive capabilities by establishing positions of industry leadership.
In 25 years, VISIBILITY has represented several hundred companies
in every facet of marketing, from advertising, branding and industrial design, magazine and book publishing, graphic and motion design, innovation, marketing research, trend forecasting, digital strategy, web development, social media, e-commerce, guerilla marketing, commercial television production and animation, feature film effects, as well as numerous marketing consulting practices and authors.
A pioneer in interactive public relations, VISIBILITY represented New York’s first “multi-media” agency, Einstein & Sandom, and leaders including: OgilvyOne, Organic New York, DeepEnd, Rapp Digital, and numerous challenger agencies.
Len Stein, contributing editor, Branding magazine
The Power of Glamour
Longing and the Art of Visual Persuasion
How to Satisfy the 6 Core Emotional Needs of Your Customers
Dr. Mark Ingwer, president
Insight Consulting Group
Why We Buy Things We Don't Need
Let Them Eat Cake: Marketing Luxury to the Masses as well as the Classes
Pam Danziger, president, Unity Marketing
Emotionomics: Leveraging Emotions for Business Success
About Face, the Secrets of Emotionally Effective Advertising
Face Time, 2008 Presidential Election Reveals....
Body of Truth, Leveraging What Consumers Can't or Won't Say
Dan Hill, president, Sensory Logic
Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers
The Certainty Principle: How to Guarantee Brand Profits in the Consumer Engagement Marketplace
Robert Passikoff, Ph.D., president, Brand Keys
Shoppertunity, How to Be a Retail Revolutionary
Kate Newlin, Newlin Consulting
The $100 Billion Allowance,
the Global Teen Market
Elissa Moses, Chip Walker
Millennials and the Pop Culture
William Strauss & Neil Howe
Targeting the Trendsetting Consumer
Irma Zandl, the Zandl Group
A Genie's Wisdom, How a CEO Learned Marketing
Our clients say lots of positive things...
Principal, Forthright Strategic Design
Content marketing is the heart of an effective inbound marketing campaign. Len’s knowledge of the creative industry combined with his vast connections to both print and online outlets make him an indispensable ally in any firm’s inbound marketing efforts. Len’s relaxed and friendly demeanor make him a pleasure to work with even when he’s hounding you to write your next article.
Managing Director, Eye Faster, LLC
Len is a results-producing PR guru. I have been working with him for over six months and he has far exceeded our expectations in terms of placing articles in publications related to the the work that we do.
Managing Partner, president,
We've been working with Len now for a while and trust him to represent us well. He is top notch with both pitch angles and securing media placements. Would highly recommend working with him if you have the chance (for b2b PR).
Owner, Invisible Light Network
It's been a pleasure to work with Len over the past year. His advice and support have gone well beyond the realm of PR and extended to helping us think about how to develop and grow our studio.
October 20, 2014, Elliot was Len's client
Strategic Marketing & Branded Content Exec.; Adj. Professor at Columbia University and Parsons School of Design
I'm fortunate to have Len's help in launching my new firm. Besides getting us published in notable places, he has provided solid strategic advice and business insights. Len truly understands how PR and social media can be cost-effectively utilized to build businesses.
Founder, Growth Spark
Len has been a major asset in guiding us through our content and marketing strategies. He has a great sense for what 'sells' and has really helped us craft our 'voice' as a company. His support, effort and flexibility has been the right combination for our team.
Founder, Goodwin Design Group
Len was recommended to me by my friend Ted Leonhardt, a trusted advisor and mentor. I researched Len and his reputation among some of my most distinguished design and creative colleagues, all of whom knew Len for his skills and expertise. From our first conversation, Len won my confidence as well as my kinship. I am grateful that he has since won my friendship.
Founder and Principal, Open Mind Strategy
Len gets writing and ideas placed, yes. And in the right places, yes. But for me and for my business, Len has been far more than that. He helps his clients think through how best to put their best ideas out there. He contributes to -- and simplifies -- the thinking. He asks smart questions and gives brilliant answers that make ideas bigger and more viral.
Content Marketing Strategy Manager
Len truly understands what editors are looking for and how to communicate relevant, focused information. He is organized, efficient, and really understands how to increase the brand visibility of his clients. I would highly recommend his work!
Senior Insights Director
I worked with Len in my first foray into PR, and he provided excellent and timely guidance to help me make the most of press releases and reporter connections, landing Ypulse in top newspapers and trade publications. He went above and beyond, sharing relevant articles I'd written with others in the industry to help us gain wider exposure and establish Ypulse as an expert.
I've worked with Len for over a year and he has been my primary go-to guy for great content and superb columnists. He's very smart, incredibly easy to work with, and has a terrific sense of humor. The next time I need to promote myself or my business I will call Len!
Creative Director, Branding & Digital Products
This firm gets it! Len is very proactive and comes to every meeting with great ideas. His focus on channels for content for thought leadership was extremely helpful as he helped navigate our foray into PR as a firm.
Career Coach for Creative Professionals | Author | Speaker
Len was recommended to me by three design trade press editors. We began working together just after the first of the year. He's professional, talented, and best of all, effective. He's truly a pleasure to work with.
February 6, 2012, Ted was Len's client
President, Martens & Heads!
I have worked closely with Len Stein for over a
year and cannot recommend him and Visibility PR more highly. He is extremely proactive and able
to manage the busiest of clients. He is always prepared and comes with great ideas to every meeting. He is well connected with the media and on top of all trends, issues and opportunities.
He has his clients’ best interests at heart.
Founder, CEO, Author, Speaker,
Pricing Expert, Wiglaf Pricing
Len delivers exposure. He is professional, helpful, creative, and on top of all coordination challenges. He delivered far more visibility to my text than
I could have ever expected. Importantly, he connected an obscure subject on pricing strategy
to the specific journalists and media outlets that seek this information. I am glad I found him.
Founder, Snaps, FIR at '30 Weeks' Google Incubator
We've worked with Len since the early days of our studio and have always been impressed with his knowledge of the marketing and design worlds, his wide-ranging media contacts, and most of all the terrific results. Visibility has been a strong partner in the steady growth of Tronic Studio.
Design Director, Founding Partner, Atelier d'Amis
Always love working with Len!
Principal, Larry Ackerman Group
I have had the privilege of working with Len twice - once when he managed publicity for Siegel & Gale, and most recently as a publicist for The Identity Circle. Len is a hard-driving, savvy, results-oriented professional. His notable creative streak shows up in how he finds new - and highly relevant - channels for content, particularly, thought leadership.
General Manager, Troika
I've worked with Len at Visibility several times over the past ten years. His depth of knowledge, work rate, connections and cut through made him a highly valuable and effective partner. Over the last year we've been published several times through Len's efforts and have learned a lot about our own business and how to articulate our offer. I recommend him without hesitation.
Kate Newlin Consulting
Len provides stellar, savvy service that works. He publicized my second book and my company. Never wasted a moment of my time, and suddenly I was getting requests for interviews from scores of appropriate publications and broadcast media. Absolutely outstanding.
Founder & CEO Renegade, Publisher SME, Author of The CMO's Periodic Table
Len really got our PR program on track. He knows how to make the most of every story and when there is no news knows how to help you "create" news to help raise your company's visibility.
Lecturer, Integrated Marketing Communications at Medill, Northwestern University
Len Stein and his firm, Visibility PR, offer a compelling issues-oriented approach to securing publicity for innovative marketing services firms. Len's "@issues" approach helps firms to clearly articulate their positioning and value proposition in a way that is truly valuable to the industry. Instead of classic 'credentials', Len helps firms to put their credentials into practice.
President, Brain Sells
I recently met and have now employed a unique PR resource, Len Stein. Len specializes in creating visibility for thought leaders in marketing. Len not only has contacts at a myriad of venues, but more importantly, he has a finger on the pulse of what media and journalists want insight into. Len is also a good editor (not just copy editor).
President, Brand Keys
Len was the first PR firm we worked with when we established Brand Keys and for nearly 30 years we haven't had any reason to even consider another firm. Len is professional with a spin, that spin being that he immerses himself in the business at hand and becomes another part of your team - not just a supplier. As a boutique we depend upon PR for the majority of our market exposure.
Editor, Media Post's Marketing Daily
For three years, I have worked with Len as he has regularly provided me with sources of information for our daily and weekly newsletters on consumer marketing. I can count on Len. When he says he'll have something for me, he does. If there is anything I need changed or added to (or subtracted from), he is on the case immediately.