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About the President Leonard (Len) Stein has been involved in interactive public relations since the inception of multimedia marketing in the mid 1980s. He writes the monthly "PR in Cyberspace" column for advertising/marketing web site ClickZ.com, and previously penned a similar column for ChannelSeven.com. Len is considered an expert in the use of computers for public relations purposes. He has served on the PRSA Technology Committee, is a charter member of the New York New Media Association, has judged |
the MARCOM Awards and for several years the web site and CD-ROM categories for the New York Festivals interactive media competitions. With more than 20 years experience in marketing public relations, with both leading agencies and major corporations, Len provides highly experienced counsel and draws upon a wealth of media contacts. He founded Visibility Public Relations in 1984 and directed the practice toward emerging, information marketers. Prior to starting Visibility, Len was Director of Public Relations for Playboy Enterprises, Inc., based in New York. In addition to his corporate public relations responsibilities, he supervised the launch of |
The Playboy Channel and the Playboy Video line, and directed marketing PR programs in support of the Playboy product licensing group, book publishing and magazine promotion units. His public relations agency experience includes positions with several top 10 agencies; Harshe, Rotman & Druck (Ruder Finn Rotman), and Ketchum Communications, where he supervised the Milton Bradley electronic games and Borden's (Cracker Jack, Drakes Cakes) accounts; and the Geltzer Company (NYC), where he supervised the Sony audio and video products account, which included seven professional and consumer products divisions. |