LINKS:

Download GoldRun at the iTunes Store: http://bit.ly/cedb4j

Campaign Images: goldrungo.com/assets/GR_LivingSocial.zip

NEW YORK, NEW YORK (August 17, 2011) – LivingSocial Adventures, known for producing curated social events in cities worldwide, will present a series of scavenger hunts in three major cities throughout August. Participants in Los Angeles, San Francisco, and Seattle will use mobile devices to explore their city’s hidden gems and famous landmarks, collecting virtual objects and completing photo challenges along the way.

To participate in the LivingSocial Adventures campaign, simply register at http://livingsocial.com/adventures/ and download the free GoldRun application from the Apple iTunes Store (http://bit.ly/cedb4j), then select their city’s LivingSocial “Run.”

The GoldRun campaign sends teams of up to six users to iconic locations carefully selected by LivingSocial Adventures. Players will follow clues in the GoldRun app to find each location and, once there, snap photos with uniquely themed augmented reality objects. Fans who complete the hunt will rub elbows with their competitors at an exclusive after-party where prizes will be awarded to those who solve puzzles and complete the hunts the fastest.

"Living Social Adventures is weaving an entirely new experiential element into the concept of group purchasing," says Vivian Rosenthal, GoldRun’s founder & CEO. "We are excited about partnering with them on these programs as they resonate with GoldRun's use of AR to accentuate real-world, social activities." 

LivingSocial Adventure launch dates:

Los Angeles, CA: August 14, 21, and 28

San Francisco, CA: August 20, 21, and 27

Seattle, WA: August 13, 20, and 27

About GoldRun:

GoldRun is an augmented reality (AR) platform that places GPS-linked virtual objects in real-world locations, such as shopping areas, parks, and events.

The free app is a powerful promotional tool tailored for the mobile environment. It hosts cost-efficient, interactive campaign extensions using existing brand assets. These programs, called Runs, engage consumers in immersive, sharable experiences. Users can collect, purchase, or interact with the virtual objects and score points that unlock rewards.

Through the GoldRun application, clients can launch unlimited geo-targeted AR promotions and create uniquely engaging brand experiences anywhere, at any time.

GoldRun operates on iPhone 3GS, iPhone 4, and iPad 2.

“GoldRun allows for a new form of communication where our digital and physical lives meet,” says founder/CEO Vivian Rosenthal. “We've already evolved beyond check-ins, making them visually-driven and image-based. With the integration of location and context, along with photo taking and sharing, we’ve set ourselves apart by creating a new virtual goods economy mapped onto the real world.”

GoldRun launched November 1st, 2010 and has since worked with Bloomingdale’s, HBO, Tommy Hilfiger, Spike TV, H&M, Airwalk, Young & Rubicam, Esquire, Barnes & Noble, Universal Pictures, A&E Network, and among others.