Online Experience Created by BLITZ

Brings Robust Content Offering, Brave Visual Design, 2D/3D Video Content and More to Engage Today's Emerging 3D Consumer

CULVER CITY, Calif., Nov. 22, 2011 - 3net , the joint venture 24/7 3D network from Sony, Discovery and IMAX, has launched 3net.com, the online experience of the 3net television brand, announced Tom Cosgrove, president and CEO, 3net. Designed to appeal to the emerging in-home 3D audience, 3net.com employs a modern user experience architecture, utilizing visual and navigational features intended to mirror how today's consumers interact and consume content. The website was designed by Santa Monica-based digital agency BLITZ.

The site combines elements of a traditional website, in addition to usage features of a game console, navigational aspects of and tablet devices, as well as the interactive experience of modern digital television on-screen guides.

The online experience of the 3net brand brings consumers a full array of rich content offerings, employing a unique, full-screen liquid visual design to mirror the brand's core 3D offerings in a 2D environment. The site employs 2D and 3D video, a 3D "101" and Q&A section, channel and industry news sections and a dynamic interactive program guide – all designed to give today's emerging in-home 3D consumer an opportunity to learn about and engage with the 3net brand.

"Translating 3net's 3D network experience to an online environment posed a unique challenge, and I'm proud of what our marketing group was able to develop in the few short months since we undertook this initiative," said Cosgrove. "We now have a dynamic online platform that allows us to expose curious consumers to the immersive experience of 3D television, while expanding the reach of 3net's content offering to the broadest possible user base."

The site's liquid design is intended to take advantage of 3net's visually driven concept, keeping the brand's diversity of content offerings, key channel scheduling information and site access links in front of the user at all times. The first phase of 3net's online initiative also includes the launch of dedicated Facebook, Twitter and YouTube pages, intended to further expand the social media outreach for the company. 3net's two-person marketing staff oversaw the project, with Vice President Rod Riegel serving as Online Creative Director, and 3net's Marketing Manager Renee Mansfield serving as Online Executive Producer. The 3net team worked with BLITZ on the site build.